Founded: 2014

Leadership: Oded Cohen

Total funding: $7.0m

Team size: 11 – 50

Head office: Yehud, Israel

Upright is the world leader in wearable posture trainers, providing accurate, real-time posture feedback while sitting, standing, walking and even driving

Upright’s GO is a wearable device that attaches directly to your lower or upper back and gently vibrates every time you slouch, training you to sit upright and form better posture habits in as little as 2-3 weeks.