In 2019, Coca-Cola European Partners (CCEP), the world’s largest independent Coca-Cola bottler, formed CCEP Ventures to invest in, partner with and build out innovative solutions to make their business more efficient, sustainable and future-proof.
However, discovering relevant ideas and exceptional entrepreneurs is not that straightforward. Each year, hundreds of thousands of startups are incorporated around the world. For CCEP, it wasn’t just a matter of identification, there also needed to be a thorough qualification process and an efficient means of getting in contact.
“Working with CCEP has been a great experience for all of us at swiftscale. It’s been hugely gratifying to see the positive impact they’re making in the startup community – not only are they supportive of the startups they invest in / partner with, they also have a ‘pay it forward’ mentality with any startup they spend time with, even if there’s no immediate opportunity, they’ll still try to create some kind of value-add … it’s very admirable!”Alexander Sainty, co-founder of swiftscale
As well as providing a steady stream of vetted deal flow, swiftscale has helped CCEP Ventures to refine their qualification process, as well as providing insights into venture best practices and the dos and don’ts of dealing with startups and scaleups. A particular success saw the introduction of, and subsequent investment into, StarStock – an innovative e-commerce solutions provider. Ultimately, CCEP Ventures ended up leading their funding round. Many more of swiftscale’s other startup suggestions have progressed to the investment committee or been presented to the CCEP Executive Leadership team.
“We launched CCEP Ventures to bring game changing solutions into our business that will help us grow sustainably. One of the things that we must get right is a great pipeline and access to the very best entrepreneurs, innovators and start-ups. swiftscale is helping us achieve this and, most importantly, support and bring to life our partners’ business ideas and solutions.”Craig Twyford, Co-Founder of CCEP Ventures
As the partnership has progressed, so has the scope for collaboration – outside of deal flow for the ventures team, swiftscale has been able to provide the wider business with market insights and startup introductions that can help improve CCEP’s other functions, from supply chain through to sustainability.
With this renewal, CCEP and swiftscale will further build on the success of their partnership. Together, they will continue to drive value across the startup ecosystem, build the future of the beverages industry and create a positive impact on the world.
Coca-Cola European Partners (CCEP) is a leading consumer goods company in Western Europe, making, selling and distributing an extensive range of non-alcoholic ready to drink beverages and is the world’s largest Coke bottler based on revenue.
CCEP serves a consumer population of over 300 million across Western Europe, including Andorra, Belgium, continental France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden. The Company is listed on Euronext Amsterdam, the New York Stock Exchange, London Stock Exchange and on the Spanish Stock Exchanges, trading under the symbol CCEP.
swiftscale supports and connects exceptional scaleups, leading corporations and growth investors.
For corporates, swiftscale provides a filtering service, enabling them to cut through the noise and discover innovative products / services to improve their business. For scaleups, swiftscale offers an introductory service, helping them to expedite fundraising and unlock enterprise customer, partnership or exit opportunities. For investors, swiftscale acts as an extension of their scouting team, notifying them of investment opportunities and providing warm introductions to busy founders.