Selections: Diversity, Inclusion, Equity & Belonging

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Diversity, Equity, Inclusion, and Belonging (DEIB) technology is a relatively new, but increasingly important and growing area in the innovation landscape. DEIB technology is software that provides insights, alters processes or practises for the individual or entire organisation, to support efforts to become more diverse, equitable, inclusive and enable belonging.

The four main areas that these technologies address are; assisting in better hiring practices, advancing and developing a diverse workforce, engaging and retaining that workforce, analytics that provides insights on areas such as pay equity and employee data, and ensuring that employees mental health is being addressed.

According to RedThreadResearch, there are 196 DEIB tech vendors, that compete in a $313m market that has grown at a 2-year CAGR of 59%. The markets biggest increase in the industry has been in people analytics software that has grown by 87% since 2019.

Unlike some industries which were negatively impacted throughout 2020, DEIB has grown. This is of course, due to a number of societal factors that were exacerbated from the social and racial inequality that lockdowns across the globe put into the spotlight. Due to pressure from various movements across the globe, organisations have increasingly needed to showcase that they are in fact making an effort to create a more diverse workforce while enacting policies to help remove inherent biases from their ways of operation.

That is why DEIB technologies are becoming increasingly important for corporations big and small to adopt in order to follow through with the policies that many of them have put into place. Below is a small list of companies that can each help with a different aspect of organisations creating a better workforce for the future.


2015 founded, £4.8m raised, 25 – 50 employees, UK-based

Client snapshot:

ASOS, Centrica, Condé Nast, HM Government, Penguin Random House

What do they do?

Applied is an online recruitment platform designed to help companies and organisations to hire fairly and retain hires for a prolonged period of time. The company’s platform uses behavioural science and smart algorithms to remove bias and improve predictive validity. They also offer anonymous applications, enabling organisations to hire and retain ideal employees by providing real-time feedback to all candidates.

Why we’re interested

In implementing DEIB policies, ensuring that the inherent bias of the hiring manager is removed ensures that each hire is the best for the role. Applied offers an Applicant Tracking System (ATS) that can be used across the entire hiring process. The spin that Applied places onto their ATS is through blind hiring. Blind hiring is used by Applied to ensure that their organisations hiring process is ethical, with the platform having candidates answer relevant skill-based questions to the job which are anonymised. As resumés can create the most inherent biases, their system levels the playing field to ensure that those being hired and actually the most suited for the job. They also create live reports of diversity performance so that diversity performance can be monitored and acted upon at the top level if not meeting standards.


2017 founded, Undisclosed raised, 10 – 25 employees, UK-based

Client snapshot:

Accenture, Condé Nast, Serco, Omnicom Media Group, Suez

What do they do?

Gapsquare is a provider of fair pay, pay gap and pay transparency analysis software. They are developing intuitive & AI software which empowers businesses and HR Teams worldwide to build equality and diversity into everything they do. Gapsquare’s product FairPay, analyses and tracks pay disparity, pay equality & pay gap data for you and produces instant reports, recommendations and predictions ready for policy development. Gapsquare helps companies to move forward on building the fairer workplaces of the future.

Why we’re interested

After an inclusive recruitment process has been implemented it is important for organisations to continue to follow through with maintaining a diverse and inclusive workforce. Gapsquare sits in this area by providing software that analyses pay data so that corporations can pay each employee a fair wage that ensures each employee feels valued at the organisation. Beyond understanding pay, their software also provides data that showcases the diversity of the workforce. Through Gapsquare companies are able to see if the equality policies that they are implementing are actually being implemented across the organisation on a global scale. This gives executives the foresight and knowledge to continue to enact positive change.


2014 founded, $41.5m raised, 100 – 150 employees, USA-based

Client snapshot:

Johnson & Johnson, Tesco, BP, Bloomberg, Siemens

What do they do?

Textio is an augmented writing platform designed to help companies in writing better job listings. Their platform uses a predictive engine and artificial intelligence to speed up the writing process and help business users to turn a handful of notes into a fully fleshed-out block of text automatically, enabling organisations to easily attract job applicants and improve the diversity of those candidates. Textio analysis any text (emails, advertising, job postings, etc.) in order to show how the language can be changed in order to show the inclusivity of the organisation.

Why we’re interested

One of the first steps in creating a diverse workforce is making sure that the language used in the job post aligns with the inclusive values that the organisation says they have. By using Textio organisations are not only able to write job posting faster, but also use the correct words and language patterns to make the role, team, and the overall organisation’s culture accurately reflected. Textio helps organisations implement systemic and long-lasting change by altering the language of the organisation so that underrepresented people know that they would be welcomed at the job. By having the first impression for new hires be one of inclusion and openness, they will not only feel valued from their first day but also continue to practise this throughout their employment.


2018 founded, $12.4m raised, 10 – 25 employees, UK-based,

Client snapshot:

Airbnb, OVO Energy, Matthew Clark, G2, M&CSAATCHI

What do they do?

Vault is a misconduct reporting platform built to mitigate and combat any form of workplace harassment. Their platform allows employees to create records of misconduct incidents, store evidence, safely and privately report incidents and create a credible timeline of events using time-stamping technology, enabling organisations and workers to resolve underlying workplace issues in a confidential, efficient and legally sound manner.

Why we’re interested

Vault helps to ensure that anyone feels comfortable coming forward with incidents that have occurred in the workplace. One of their interesting features is that their platform allows for third parties to also report incidents that occurred within the organisation. This ensures that if an individual decides not to speak out due to fear of reprisal that they would still be heard. Vault also creates reports around how the platform is being used, this not only provides stakeholders knowledge about incidents that have occurred in the company but also shows where the organisation needs to put resources in order to improve its culture.

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