Selections: Coaching and Mentoring in the Workplace

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Mentorship Selections

Covid-19 has overhauled our relationship to work, blurring the line between the professional and the personal. With this cultural change, start-ups are innovating in areas previously overlooked by working culture… take a look at the below companies to see how start-ups are offering essential guidance to employees through coaching and mentorship.


2017 founded, Undisclosed raised, 10-25 employees, Netherlands-based

Client snapshot:

Accenture, Booking.com, Deloitte, Unilever

What do they do?

GoodUp is a purpose engagement platform which allows employees and other stakeholders to work together on social impact projects, channelling employee passion and potential towards a positive impact which also aligns with an enterprise’s Corporate Social Responsibility agenda.

Why we’re interested

Corporate Social Responsibility has developed into not only an ethical necessity but also a business one. In order to hire and retain top talent, corporations need to increasingly show their commitment to tackling ESG challenges by supporting impact projects and agendas… Enter GoodUp. 

By offering strategic advice, GoodUp helps companies implement and scale projects with a positive social impact whilst getting employees involved. The result is high impact for great causes and also an increased sense of personal purpose for employees within an organisation. A win, win!

(Source)


2017 founded, $40.6m raised, 100-150 employees, US-based

Client snapshot:

Expedia Group, F. Hoffmann-La Roche, Virgin Atlantic, Vodafone Group

What do they do?

Humu is a behavioural-change software designed to improve employee wellbeing, productivity and retention rates. Humu’s software combines scientific studies, machine learning capabilities and human psychology to promote positive behavioural change for employees and managers.

Why we’re interested

With the post-pandemic workforce becoming increasingly exhausted and disillusioned, employers are noticing a record number of employees switching jobs in a mass movement dubbed the “Great Resignation”. Research by Microsoft shows that 41% of employees are considering leaving their current roles this year, citing a depleted work life balance, the impact of Covid 19 and an increased need for flexible working, as core reasons for the change of heart.

This is where Humu comes in, helping to tackle workforce disillusionment through personalised and research-backed “nudges”. Sound familiar? Nudge theory has previously been used in behavioural science theory, economic theory and even by the UK government to influence domestic policy. Now, Humu is applying the scientifically proven method to the enterprise landscape, utilising positive reinforcement and subtle messaging to positively influence employee wellbeing and productivity in the workplace.

So if you want your employee engagement program to be as successful as the vaccine rollout, you should probably be looking at this one.


2014 founded, $18.9m raised, 10-25 employees, US-based,

Client snapshot:

Automatic Data Processing, Banco Bilbao Vizcaya Argentaria (BBVA), GlaxoSmithKline (GSK), Morgan Stanley

What do they do?

Landit is a personalised professional career development platform designed to increase the success and engagement of women in workplaces. Landit offers tools, resources, executive coaching, and human connections needed for skill development and opportunities, enabling women and diverse groups to advance and navigate their career effectively.

Why we’re interested

In the words of Workday’s Senior VP for People, “Landit redefines career development by empowering employees and people leaders to grow critical skills and personalise career strategies, while valuing inclusion, belonging and equity for all” (source)

For many working mothers, remote work has placed increased pressure on professional and family life, leading many women to burn out and resign. This challenge is even greater for women from underrepresented ethnic minority backgrounds, and there are indications that post-pandemic hybrid working will further increase barriers to entry and barriers to progression. Landit seeks to address this urgent problem, helping women and diverse groups thrive in the workplace through executive coaching and career development support.


2018 founded, £8.6m raised, 50-100 employees, UK-based

Client snapshot:

Aviva, Clifford Chance, Penguin Random House, Santander

What do they do?

Peppy’s app offers a safe space for your team to speak freely with expert practitioners about things they may never have felt comfortable discussing before, like fertility, menopause, parenthood. 

Why we’re interested

The push for enterprises to engage their workforce as people first, rather than employees, has led to a rise in tech focused on tackling core issues that have been historically overlooked. And Peppy is a great example of a solution to this problem – and wow, it’s a big one.

“Women of menopausal age make up the fastest-growing demographic of the UK workforce and 63 per cent say their menopause symptoms have had a negative impact on their work, with 30 per cent taking sick leave. 75 per cent felt unable to tell a line manager the real reason for their absence.” (source)

Peppy also recently closed their £6.6m Series A round with new lead investors Felix Capital (Deliveroo, Farfetch, Dott), Seedcamp, Outward VC and Hambro Perks. 

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